Lawn care Advertising

  Well the direct mail has started and the telephone is ringing for the lawn care companies who want your buisness. Radio ads are non-stop for big companies,small companies and all those inbetween. They promise this and guarantee that. Most offer "no Weed" or free service calls. Free estimates and no obligation. Doesnt it make you wonder who is behind all this marketing and campaigning? Where do they get all the extra money to do all this.....???? Well ....from there customers of course. You overspend somewhere. Probably on there free sevice call or there micronutrient application or maybe there 2-3 treatments of included insecticide to kill every bug that affects turfgrass.....
 The fact is only a few of us utilize little to no advertising. Only a few companies keep there employees around for years and years. Only a few of us grow by word of mouth or refferals from happy customers.
Very few lawn care companies are service oriented and quality conscious. Most rely on daily quotas and ad campaigns to sell you not service you.
  In conclusion , the next time you get a lawn care quote ask about the customer cancel rate...or the cost per new customer ....or the sales goal of the person you are talking with. You may be surprised at the response you get. You may also be surprised when you look at your year end totals on expenses.

  A wise consumer is a happy customer .